Analytics: Which of your blog readers are more Are most likely engag mobile or desktop? Visitors who land on which of your articles are least likely to scroll? How are visitors using your site search? What topics are they looking for? How much more engaging are articles with embd videos? We answer that last question with a free-form exploration. Take a look! report showing people who watch videos are more engag More juice from every squeeze… That’s the purpose behind this process: to get the greatest potential impact from the smallest
Possible effort
Since there are so many possible actions we can take in digital Are most likely marketing an audit will focus our attention on the actions that matter most. And we did it all with the basic data stream settings b2b leads in every GA4 property. No ne for custom dimensions or fancy content groupings. Final step: Repeat Content marketing like everything else in digital marketing is a job that’s never done. But the ongoing work isn’t just publishing and promoting. It’s measuring performance with regular content audits. But how regular? How often? How often
Content marketing
Audit According to the SEMrush State of Content Marketing Report the majority of content marketers (57%) conduct audits once or twice per year. semrush report showing most people do content audits twice a year But your search rankings are always in flux. Email campaign Canada People results vary widely. User behavior patterns are evolving. Social mia performance is constantly changing. That’s why content marketing audits should be conduct quarterly. Andy Crestodina Co-Founder / Chief Marketing Officer of Orbit Mia Andy Crestodina is the co-founder and CMO of Orbit Mia. He’s an international top-rat keynote speaker and the author of Content
