, then you can consistently improve the site using Internet marketing tools and methods. Set up your ads correctly Before you start racking your brains over increasing If everything is in order in this matter your site’s conversion rate, you need to make sure that your advertising is working as it should. Setting up any online advertising consists of two important stages: preparing an advertisement and setting up an audience for display.
Any advertising platform has its own
features that a specialist will definitely take into Special Data account. The hottest traffic is considered to be traffic from contextual advertising, but this is only true if the director used hot queries when collecting the semantic core. Traffic from such queries helps to increase the conversion of the website. Common mistakes when setting up advertising: Error Consequences Solution Too broad, general requests The search query “natural cosmetics” may not be for factory bottles, but for recipes for homemade masks.
In the best case, the ad will have a
low CTR, in the worst case, ladies in search of the Canada People coveted recipe “click” on your ad without bringing any income Use more specific queries that contain the words “buy,” “order,” the name of the company, series, or a specific product. Neglect of negative keywords Without this setting, some of the impressions may go to those who are not even close to the target audience: Flagship smartphone for the query “budget” In the example above: a natural cosmetics brand for the query “recipe” Onion seeds wholesale for the request “fashionable look 2023” The result is a low CTR.
