Have you heard the term Chatbot ? You may have, but even if you haven’t, you’ve probably come across one on the Internet, as they are a very useful tool to help Online Businesses automate a large part of their Marketing and customer service actions.
In this article I want to tell you everything you need to know about them, from what exactly a chatbot is (in case you are one of those who still don’t know), what they are used for and even how you can create them through some of the best Apps that exist today.
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A chatbot is a computer program designed to simulate conversations with humans, using artificial intelligence (AI) and natural language processing (NLP) . The bot can perform a wide range of tasks: from answering frequently asked questions to providing technical support.
This type of software can operate 24 hours a day, 365 days a year, facilitating purchasing processes and improving customer-company interaction by offering instant and personalized responses.
All this makes the Chatbot a key tool to improve the user experience and optimize work processes.
Translated into Spanish, it means something like “ chat robot ” which, although this translation does not make much sense literally, is exactly what we are referring to: a type of “robot” that is capable of chatting and interacting with certain users, that is, it can both receive and send messages to them.
You have probably already encountered one of them: an example might be when you enter a company’s website and a chat window appears with an automatic message.
These are usually a chatbot that you
As a curious fact, the response capacity of one can vary greatly depending on the need of the company that implements it , from responding to simple messages or queries to making reservations without the need to involve any company employee.
This last example is common in large hotel chains, which tend to have large numbers of customers and need to streamline their customer service processes.
What is a Chatbot for and where can I use it?
I already told you that the capacity of this type of software can vary depending on the company that implements it and its needs.
But what uses can be given to these programs with artificial intelligence? Below you will see some examples, although you can already
The first function, and the main reason why it is a good idea to create one for your business and include it in your Digital Marketing plan is this.
Meet Sarah, a dedicated baker who made the decision to grow her side project into a successful company. She began by posting pictures of her email list masterpieces on Instagram, including gorgeous images of rich cakes and delicious pastries, but she quickly came to understand that social media algorithms controlled her. She discovered that very few people were viewing her recipe for her renowned chocolate chip cookies after posting it online one day.
If there is a problem that human beings
Deal with every day, it is the lack of time to do all our daily activities and tasks, and the same thing happens in a company or business.
Unfortunately, we don’t always have enough time to attend to all of our customers when they write to us, and it is precisely at this point where the chatbot shows its greatest usefulness.
The type of response a chatbot can give varies greatly depending on the type and purpose for which it was created.
In general, they are able to at least respond with a scheduled message or act in a predetermined manner in response to certain situations, whether it is a click, a received message or simply entering our website.
Whichever type you use, your customers will have a way to contact your business through them or, at the very least, they will know that you will get back to them shortly.
Managing a community
Another great use of these programs is managing a community or group chat. Again, we don’t always have enough time to devote all our attention to a single activity, especially when it requires a lot of time.
For this activity we need to be 100% attentive to the conversation in case someone commits an infraction.
This particular case is quite common on platforms like Twitch, YouTube or similar.
On these types of streaming platforms, a chat is usually available for live broadcasts, and managing this chat during a broadcast can become quite a complicated task, especially when the audience is constantly growing.
This is when a tool of this caliber hong kong email library comes in handy, as it helps you manage the community and automatically penalize those who break the rules .
It is a channel to send information
Depending on the medium in which the chatbot is used, it can become a channel to send news, announcements of new content or even implement Outbound Marketing strategies.
It is usually most effective when used on social networks like Facebook Groups , which are much more common and crowded than a personal profile or page.
In a way, you could say that they are an excellent method for sending newsletters from channels other than email.
4. Make a sale
Chatbot technology and Artificial Intelligence in general have advanced so much that it is now possible to make sales without even “ interacting ” with the customer.
To do this, you need to create a more
However, nowadays it is possible to make sales through these conversational robots.
They guide customers through the purchasing process, recommending products or services based on user preferences and behavior. At the canada email lead same time, they collect valuable information.
5. As a guide in your store
There are some chatbots that can be used as a filter when searching for a specific product in a store , something like a guide for the catalog.
These types of programs typically ask a series of questions and then offer product groups based on the answers given by customers.
They are a way to improve the user
Some are even able to create packages of products or services. Based on customer needs.in the service sector, such as hotels. Restaurants or other tourism marketing companies and medical practices. Chatbots facilitate the booking and appointment process. Allowing users to select dates and times without direct human intervention.
In gaming, media and social media apps, chatbots deliver interactive content, personalized news and content recommendations based on user preferences.
They provide step-by-step assistance for resolving technical issues, becoming an excellent guide and troubleshooter for users.
How does a Chatbot work and what types exist?
Now that you know what a chatbot is and how it can be useful for. Both your online store and other areas of your professional life, it’s time to explain how it works.
I have already told you that they are programs, and as such. They are a set of lines of code that give it a certain programming, that is, orders of what it has to do.
However, it remains true that with only pre-programmed. Behavior it is impossible to achieve everything that they are capable of doing.