The positioning of a website is and will probably be for a long time one of the most important processes, even elevated to the level of a discipline in constant evolution.
Therefore requiring a lot of practice and time to master its best techniques or practices, however. Here at The Cloud Group we have prepared a small list of essential fundamentals that every and that will help you a lot if you want to position your site in the first places of the searches.
But first we will make a brief description of SEO and SEM. As well as their main differences, and then we will delve into their best practices. As we have already said.
What is SEO?
Its literal meaning translates to Search Engine overseas data Optimization, which is basically strategies used to make an online store. A website. A blog, or any content created online appear in the first results of searches on search engines like Google.
How is SEO different from SEM?
Its acronym stands for Search Engine Marketing, which generally consists of the same purpose as SEO focused specifically on marketing topics. And differs. Among other reasons. In that SEM is based on short-term strategies while SEO is aimed more at the medium to long term. It can be a good strategy then, to use both at the same time if you are looking to have a greater impact.
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Top 6 SEO and SEM practices:
Create original and evergreen content
It is always important and well-known when writing articles to focus on the quality of the content because search engines prefer detail and originality. So try not to write just by mechanically adding keywords.
Remember to write with the intention that your article will last over time, even if the content has to be updated. Something known as evergreen. Since it can help you greatly to increase the recurring flow of visitors.
Blogger should apply
It is currently a trend to incorporate images to accompany the content and thus provide visual support to the article. Which brings benefits for SEO. For example, Google also positions through images that bgb directory users search for, therefore, if you add images you will have positioning not only through keywords, but also through images.
Do you already apply your link building?
Normally, search engines prefer your content and it is classified as an authority website if other websites have links to your blog, so you can contact other blogs and link to it.
Pay close attention at this point since not all links are valid and Google has great control over spam and purchased links.
First a fast and mobile friendly blog
At The Cloud Group we help you emotional intelligence at work how to develop it in 5 steps with SEO and SEM positioning. As well as many other options that we offer you, since we have a highly trained team willing to help you with your requirement or project. Remember to contact us through this means or the one of your preference.