Though some consider cold calling an outdated marketing tactic, many companies – from startups to Fortune 500s – still rely on cold calling to generate fresh leads and drive their business revenue. And for B2B businesses, in particular, cold calling remains highly relevant and impactful despite the rapid rise of digital marketing strategies.
Even though, most probably, cold calling prospects is something your sales reps would rather NOT be doing (who wants to be consistently rejected by strangers, right?) – it’s cheaper than PPC ads and yields faster outcomes than your content marketing and SEO efforts. Plus, with cold calling, you get the added advantage of making a personalized human connection and an opportunity to establish relationships with your prospects from the get-go.
Since has been in the B2B industry for over 15 years already, our own sales experts have extensive experience and expertise to share when it comes to building efficient B2B cold calling strategies – and we have asked one of them to share some cayman islands email list 26689 contact leads valuable insights. In this blog post, we’ve outlined some tried and true B2B cold calling tactics you can implement in your cold calling process, along with helpful cold calling scripts and expert tips from our VP of Sales to set your sales team up for success and help your sales reps close more deals faster.
What is B2B Cold Calling, and Why is it Essential in B2B Sales?
B2B cold calling is a sales practice of attempting to sell a product or service to prospects who haven’t previously out to your brand and, most probably, haven’t even heard of you. This contrasts with warm calling, where prospects might have signed up for your trial or demo, downloaded an e-book, or filled out a lead capture form on your website.
When cold calling, your prospects aren’t expecting a call from you. With a ridiculously low average success rate for cold calls (around 2% to 40% when calling warm leads) – no wonder 63% of salespeople consider cold calling the worst part of their job.
B2B cold calling presents an excellent
Yet, B2B cold calling presents an excellent opportunity to proactively reach out to your potential audience and engage in meaningful one-on-one conversations, helping you create personal connections, uncover the specific something that you won’t be able to do through digital channels alone. And when done strategically, it does bring impressive outcomes. Research from canada people CrunchBase found that organizations that don’t cold call 42% less growth than those who used the tactic.
On top of that, while cold emails or ads can easily be or simply ignored by your prospects, a well-cold call at the right time can help you get through to key decision-makers, cutting through the noise introduction to optus overseas data of digital clutter, and build credibility and trust, which is the foundation to establishing long-term business relationships.