If you create a video to publish on your social networks, your goal is logically to increase its reach and gain as many views as possible. But the process can often be complex. Indeed, several variables must be taken into account: the subject of the video, the number of your subscribers, the promotion of the video… these are all elements that contribute to boosting its visibility!
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While there’s no surefire way to produce popular videos, some generate more engagement than others. Here are the 5 types of videos you should be taking advantage of!
1) The “how to” or tutorials
Tutorial videos are certainly one of the most sought after by social network users. By creating this type of content, you highlight your expertise. Don’t just promote your products or services , you provide real added value through personalized advice.
If you are a hardware store, consider ranfòse fòmasyon anplwaye producing a tutorial video showing how to build a storage shelf. If you are in the auto parts business, consider regularly posting videos on mechanical repair.
However, remember that your tutorials, to arouse the interest of your followers, should not be too long so as not to tire them.
2) “Demos” or demonstration videos
After tutorials, demos are one of the most popular videos among Internet users. In your product sheets , don’t just publish descriptions and beautiful photos. Don’t hesitate to publish demonstration videos. These easily highlight the strengths of your products and thus improve the conversion rate.
3) Customer testimonials
The marketing power of customer beb directory testimonials is no longer in doubt. What customers say about you is far more important than what you say about yourself. Remember that when choosing a brand, an Internet user is looking for opinions and reviews that can guide them in their purchasing decision. Video testimonials give a good image of your company and simplify conversion.
So, make sure your customer takes the time to produce a personalized testimonial in favor of your brand. If a customer tells you about their satisfaction, ask them if they could shoot a short video in exchange for the quality of your services.
