You’ll need to add a signup form to your website so people can subscribe to your email list. See if the platform you’re using allows this. Alternatively, if you’re on Shopify, you can use Shopify Email , a native marketing tool that lets you create email campaigns and send them out from your admin. You can customize your emails to reflect your brand identity and add links to your products to introduce them to your customers.
Solve an urgent problem
Another effective strategy for SMEs is middle east mobile number list to find solutions to problems that people are concerned about. For example, delivery times are usually longer during the holiday season, which can leave consumers frustrated and disappointed if their package doesn’t arrive on time.
If you offer a solution to your customers’ problems, they will be loyal to you and will spread the word about your company. SUGAR Cosmetics is a great example of this. The brand targets Indian women in particular, a target often ignored by other cosmetic companies.
Most established brands have failed to best crm for sales reps in 2024 meet the needs of this market and offer products that withstand the country’s hot and humid climate, with shades suited to darker skin tones.
“Between 2012 and 2015
We realized that there were a lot of millennial women who couldn’t find the perfect nude or red lipstick,” Vineeta Singh, founder of SUGAR Cosmetics, explains in an episode of Shopify Masters . “There were a lot of colors that looked great on Caucasian skin, for example, but didn’t look great on darker Indian skin.”
“Our bestseller is a liquid lipstick that is very matte and very long-lasting. You put it on and it doesn’t budge. When we started working on liquid lipsticks in 2015, when we launched SUGAR, we knew it would be the perfect product for India because Indian women wanted intense colour that would last all day. Their requirements are very different from other markets in South East Asia or Western countries.”
Sugar’s efforts to solve a problem b2c fax faced by its target audience paid off. The brand raised $21 million and transformed its online store into more than 10,000 points of sale.
Provide quality customer service
When it comes to customer loyalty, there is nothing more effective than quality customer service. In fact, excellent customer service increases customer satisfaction and increases the chances that your customers will tell their friends and family about your brand.
To ensure you’re providing quality customer service, stay in touch with your target audience. Use tools like Shopify Inbox to allow your customers to engage with you on your online store and in the Shopify app. From Shopify Inbox, you can respond to customer messages and send them product links, discount codes, and photos.
