When discussing the benefits of search engine optimization (SEO) , the question “Can you do SEO yourself?” is at the top of the list of questions to ask SEO agencies . And the answer is yes, it is possible!
But while DIY SEO is an attractive prospect for many businesses, there’s a lot to learn before you take the plunge.
On this page, we help you answer the question, “Can you do SEO yourself?” by looking at some of the pros and cons associated with home SEO and some steps you can take to optimize your site today.
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Advantages and Disadvantages of Search Engine Optimization
Before we get into the topic of search engine optimization, it’s worth clearing the air and looking at the pros and cons of DIY search engine optimization. Why? SEO is a big undertaking, and it’s essential that you understand what’s involved between in-house SEO and agency SEO . While you can technically do SEO yourself by taking the best SEO courses , the better question is whether you should do it yourself.
Here are some of the main pros and cons of home SEO.
PRO: You are in control
One of the most appealing aspects of search engine optimization is the fact that you have complete control over the situation. When you work with an SEO agency , you should collaborate on defining SEO goals and developing a plan to achieve them.
You should also do thorough research on the agency you partner with. If you choose the wrong agency, they may take complete control of your strategy and not give you a chance to express yourself.
When you do your own SEO, you are the master of your destiny. You have complete control over your campaigns and can jump right into developing a plan to achieve your SEO goals.
CON: Limited expertise and experience
On the other hand, doing SEO yourself mean exactly that: you need to educate yourself on SEO best practices, ranking factors , algorithm updates , etc. Even if you’ve planned for months, your level of SEO experience and expertise application of big data in digital marketing won’t match that of a professional SEO strategist.
Seasoned SEO specialists are skilled in all aspects of the practice: Link building, content creation, on- and off-page optimization, technical audits, other digital marketing services – the SEO checklist is long. They also have specialized knowledge in many industries, whether it’s SEO for leisure and entertainment , dermatologists , or B2B and B2C businesses.
While it’s entirely possible to learn all of this on your own, you’ll still be limited in the SEO tactics you can successfully implement. This can put your business at a disadvantage, especially if you’re in a highly competitive industry.
PRO: You don’t spend money on an outside agency…
Another benefit of home SEO is the ability to save money by hiring an outside agency.
SEO agencies can cost anywhere from $2,500 to over $10,000 per month . It all depends on who you choose to work with, what services uae phone number you need, and other factors. However, by choosing to do your SEO yourself, you will avoid the costs associated with hiring an agency.
While this is a benefit that many businesses struggle to accept, there is a downside to not working with an SEO agency.
