In the realm of Inbound Marketing, HubSpot stands as a beacon of innovation, providing businesses with powerful tools to streamline their operations and drive growth. Central to HubSpot’s arsenal are lead nurturing and lead scoring, two fundamental strategies aimed at converting prospects into loyal customers. In this article, we compare […]
It would seem that lead generation is the dream of all advertisers. You only need to pay for a specific attracted client. No clients – no payment. But it’s not that simple. Let’s figure out what lead generation is, who it can help, and through which channels a business can […]
Aux JO du marketing, l’e-mailing remporte la médaille d’or : sur le podium des canaux les plus performants, il se démarque haut la main. Proximité, communication personnalisée, faible coût pour un fort ROI… Le pouvoir de l’e-mail est puissant. Surtout lorsque celui-ci prend le format de la newsletter. Aujourd’hui, la […]
SEO promotion is a set of measures to promote a website in Google and Yandex search results. The goal of such promotion is to raise positions. This way, traffic increases. For example, there is a resource selling construction materials that email data needs to be promoted by the query “roofing […]
