Today’s consumers are resolutely mobile, always on the move. They send and receive messages of all kinds and their expectations of brands are increasingly precise and demanding.
After New Year’s Eve, but before Valentine’s Day, the winter sales season begins and consumers will be meeting up to spend hundreds of euros on their purchases. How can you meet the challenge of SMS marketing, generate more turnover and build customer loyalty?
Follow our 11 fundamental principles to successfully communicate between your business and your customers during the sales period by sending SMS campaigns .
1. Provide added value to your customers
Consumers are extremely connected to their mobile phones, which are a tool reserved for their inner circle. Know how to use the trust they give you along with their phone number by making good use of it for your campaign.
Avoid sending them information and offers in your SMS campaign that they can find on your e-commerce site or in your store. On the contrary, sending an SMS campaign of exclusive offers will create a feeling of exclusivity in the customer that is conducive to conversion.
2. Think about your customers
As a marketer, you know exactly where you want to take your customers. So take a step back and think about them! How can you make their lives easier?
Customers will be looking for the strikethrough prices, so it’s a good idea to. Take advantage of this to clear out last season’s stock. With a more nuanced distinction, you can even offer pre-sale or early access products or services as bargains, mixed in with the products or services that are part of the sales.
An SMS marketing campaign is a relational marketing. That focuses on a win-win relationship advertising database between the brand and the customer, in the long term, don’t forget! Also think about customer service, an excellent way to use the advantages of SMS to consolidate your customer relationship!
During the sales period competition is strong
Your goal will therefore be to make your community come daily to your store. A tip is to choose two products of strong interest to your customers and integrate them into the sales. Use your best communication tools to encourage your audience to come back as often as possible.
6. Analyze your SMS campaigns for winter sales
To assess the value of the content of your different SMS sending campaigns. During the sales, calculate the emotional intelligence at work how to develop it in 5 steps number of unsubscribes and the conversion rate for each of your campaigns.
7. Be prepared When asking for your visitors’ phone number for an SMS campaign
Your subscription confirmation SMS and. The sending of your first sales SMS campaign must be ge lists able to be launched quickly, because waiting too long could cause customers to lose interest and unsubscribe.
