Today, more than half of all internet searches worldwide come from a mobile device. When people can access information from any device, anywhere, brands need to anticipate their website appearing on a range of devices, each with different sizes and capabilities.
Additionally, since 2016, Google has prioritized mobile-first indexing, meaning how your site performs on a mobile device is even more important to your ranking on search engine results pages (SERPs). Learn more about mobile-first indexing now and how to optimize your site for mobile SEO!
Cut your SEO time in half
Believe it or not, Google doesn’t automatically know about every website on the internet. Before a website can join the billions of sites in Google’s index, the company has to crawl it, which it does through something called a crawler . Once they’ve indexed the website’s information, they can start serving it up on their SERPs based on how well the information they gather matches a user’s query.
In the early days of indexing , one of the main aspects that Google looked at when considering a site’s authority, usability, and relevance was desktop optimization. In other words, how did the website look on a computer? Was the layout effective at conveying information? If so, the website would have a better chance of ranking higher.
This changed in 2016
when Google shifted its model to mobile-first indexing.
Mobile-first indexing means that crawlers look for mobile optimization when indexing new sites. So if a website doesn’t have a mobile equivalent, or b2b newsletter: the complete guide to making yours a success if the mobile version is counterintuitive, its chances of ranking well in search results decrease.
Do you need a mobile website to rank?
While you don’t need to have a mobile website to rank in Google’s rankings, if you want to get close to the coveted first page , you should consider mobile optimization. The unique thing about mobile-first indexing is that it affects your ranking on all devices, not just mobile.
This means that even if your audience is uae phone number primarily desktop users, they may not see your website before competitors because Google considers it less user-friendly. With this in mind, it’s time for you to schedule an audit and see how your site performs on different platforms and optimize it wherever you can.
