Nowadays, online reputation is a fundamental aspect for professionals, brands and businesses to take care of and deal with. Their sales and therefore their success depend more and more on it. However, not everyone knows how to take care of it and improve it.
Whether you have a strong (or not) online presence as a brand, your customers will be able to talk about it based on the opinion or image they have of it.
Often this image or opinion will come from our own experiences or from third parties. And to a large extent, they will shape our reputation, whether for better or worse.
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Online or digital reputation can be defined as the set of elements that reflect the prestige of a person, brand or company on the Internet. It is the indicator that your branding strategy is going in the right direction and that what you want to convey and contribute is really what your users perceive.
It is, therefore, a very general and broad concept where very diverse factors come into play, both internal (such as the information created by the person or company itself) and external (that which comes from users, visitors or consumers).
What digital media influence your online reputation?
Your online reputation is built on the basis of your presence on different digital channels, and the perception and the way in which users relate to your brand:
Social media is the channel par excellence
The design of your website should focus on offering an optimal, intuitive, usable and aesthetically pleasing user experience.
Professional Blog
Content marketing is the strategy in which you create relevant content to attract, nurture and convert your potential customers into real ones.
SEO Branding
SEO positioning is the strategy with which you work on your presence in search engines and the good visibility of your brand.
Guest blogging
Carefully select the best blogs in your sector in which you can participate as a guest writer , at the same time, strategically select the authors who come to visit yours.
This striking picture perfectly captures the experience of exploring the Telegram channels devoted to market trends. These forums, which cover telegram database anything from bitcoin to specialized product reviews, are frequently missed but are jam-packed with insightful content.
Email marketing is a way to communicate directly
Here you can use tools to manage your email campaigns such as Mailrelay , one of the most powerful and reliable, as well as having one of the largest free accounts on the market for sending Newsletters or Mailings.
Influencer Marketing
Influencer marketing and affiliate marketing , that is, the collaborators you choose to give visibility to your brand also speak about you. Remember to always choose professionals who share your values , with whom you have a similar community.
Appearances in media such as radio, print media, television, magazines or digital newspapers, etc.
Difference between online reputation and brand image
It is important to be crystal clear that digital or online reputation is not the same as brand image .
The main difference between the two is that the brand can be generated and promoted through advertising messages, since it is the organization itself that has control over these messages.
On the contrary, online reputation is a factor greatly influenced by comments and messages from third parties, especially those that the company cannot control.
As we all know, the Internet is a india email library dynamic channel for the exchange of information. Conversations, comments and opinions are shared at a dizzying speed, since it is very easy to publish all kinds of information on forums, blogs, social networks and platforms.
What elements influence digital reputation?
In practice, the digital or online reputation of a professional. Brand or company ends up being the result of the sum of two major factors.
Digital actions carried out by. The administrator of the website itself (whether corporate or personal), which include both publications on a website or blog and. The profile on social or professional networks, but also posts and other content. Published on said networks or platforms.
Opinions of third parties through forums and comments on blogs or social networks.
In short, online reputation is not only. The amount of social actions generated by the brand itself or the opinions expressed about us in forums. But it is the final result of a whole set of elements and even signals. That end up giving clues about. The prestige of a brand or a person on the internet.
Why is online reputation important
It is very important to take. The utmost care of our online reputation or digital identity. Especially if we are professionals or if we have a company or business. Since this image will directly influence our prestige and, therefore. The good canada email lead lead performance of our company.
Obviously, if there are a lot of negative comments about it on the internet. We will surely receive fewer orders and sell less.
On the other hand, the positioning of the website itself will also be affected by this poor digital identity.
This is why we are all interested in having the best possible online reputation.
As they say: your brand is what people say about you when you’re not there. And, in this sense, you have to pay attention and pay special attention to certain aspects:
Digital media
Websites or blogs with a good reputation are considered by Google as authoritative pages , which implies better organic positioning ( SEO ).
Being at the top of Google search results means a greater number of visits to the website, considerably increasing the possibility of selling more and getting new customers.
An optimal digital identity will establish us as serious and prestigious professionals in our sector of activity.
Negative reviews can cause us to lose potential
Visitors to our website and, what is worse, lead to a reduction in product sales or contracting of services.
It is much more difficult to retain customers if the comments about our company or brand on the Internet, or about ourselves as professionals, are negative.
Nowadays, people consult other users’ opinions before making a purchase. This is the power of Social Proof and the confirmation of Robert Cialdini’s principles of persuasion, which says that we take the opinion of the majority for granted.
