As businesses begin to rely more and more on digital marketing, it is important to understand the impact of bot traffic. But what is bot traffic?
Bot traffic refers to all website visits that are not made by humans. Which accounts for 42.3% of all internet traffic.
Bots are designed to crawl the web and collect information about websites.
While some bots are completely safe, others can negatively impact the performance and security of your site.
In this article, you will learn all about website bot traffic, learn to distinguish between useful and harmful bots, and learn how to successfully track bot activity.
“Good” traffic bots
Helpful bots, also known as web crawlers, such as Google’s web crawlers. Are automatd programs that visit websites and help search engines index web pages.
The entire internet is built on the basis of the activities of such robots. They are responsible for the efficiency of search engines and the accuracy of search results. It is important to make sure that your site is optimized for good bots.
These bots will be more happy with your site’s layout if you’ve optimizd your content, site architecture, and UX.
Good traffic bots can also collect europe cell phone number list data that site owners can use to gain insights into their user base and analyze the performance of their site.
Good bots bring many benefits:
- they increase the site’s ranking in search engines;
- collect data for analytics;
- improve UX;
- monitor site performance;
- ensure trouble-free operation and compliance with safety requirements.
For example, technical SEO agencies top 10 meast populêre banen foar ynterieurûntwerp en har salaris use tools like SEMRush or Ahrefs to determine what keywords your site ranks for, or use Google Webmaster to check traffic. All of these services rely on bot activity in one form or another to function.
“Bad” traffic bots
They range from simple scripts to sophisticated AI-powered hacking tools that use advanced technologies such as credential stuffing attacks, brute force attacks, and click fraud.
Bad bot traffic can cause significant bw lists damage to a company in many ways. These include:
In addition to the direct damage they cause to your site, traffic bots also generate fake traffic that distorts your analytics data and leads to incorrect conclusions about visitor behavior on your site.
This in turn affects the “performance and security of the site.” An example would be a bot consuming a large portion of the site’s bandwidth, causing the server to slow down.
