Innovations in the digital marketing realm continue to advance at a rapid pace these days, providing marketers with new possibilities and tools to reach customers in more profound and memorable ways.
Virtual Reality (VR) and Augmented Reality (AR)
The newest technology can create retail demonstrations where the Ws Data consumer digitally tries on a product, such as clothing, accessories, or makeup.
This try-before-you-buy approach saves time for the consumer and provides the answers they need to make faster decisions.
Shoppers see what a certain piece of clothing or other product will look like on them without having to go into a physical store.
Beauty product and fragrance retailer Sephora has employed this approach successfully.
Using its beauty try-on feature, customers can see how they would look while wearing different makeup products.
To find the look they want, consumers can digitally apply eye shadow, lipstick, false eyelashes, and numerous other items.
You can use VR to immerse them in a world that highlights your research and development activities, or show them how you are making a difference with your social campaigns.
VR and AR Being Used in Marketing
The wave of the future involves using virtual and augmented reality in marketing to attract a bigger audience, collect Canada People data, and better position your promotional strategy to meet the individual needs of your customers.