The current marketing trend continues to develop, along with increasingly sophisticated technology and the internet world. The development of digital marketing in Indonesia is also growing rapidly. People are starting to switch from using conventional marketing, to finally spreading their wings to the digital world.
Well, did you know that in digital marketing there is a technique that is often used, namely Call to Action (CTA). On this occasion, we will discuss what CTA is and how to create a powerful CTA.
What is CTA?
Call to Action or CTA is an image, text, or speech that will encourage customers, website visitors, or audiences to take certain actions.
Actually, this action is not always in
the form of buying or ordering the product you are offering. You can adjust the CTA itself to the goals you want to achieve.
Some forms of CTA are in the form of reading further articles, subscribing to services, or subscribing to newsletters from websites or blogs.
CTA usually has a link that will direct the audience to go to the intended page. The placement of the CTA must be clear so that the audience can access the link. The use of attractive colors will be able to attract people to take further action according to your expectations.
In the world of business and marketing, the meaning of CTA is one of the online marketing features that is very important in a website or content. The goal is to get a direct response from the target audience in a certain way.
There are many examples of sentences that you can use to maximize your business website blog. However, you also need to adjust to the discussion of the blog and the needs of the call to action.
Usefulness of CTA
By using CTA, there are many benefits buy telemarketing data that you can get, including:
1. Simplifying User and Buyer Journey
The function of CTA is to avoid user confusion when viewing the campaign, so that users can make decisions quickly.
2. Reducing Bounce Rate
Furthermore, the use of CTA is so that consumers can spend a long time on the page or campaign.
3. Adding Value to Content
CTA also functions to add value to content, so that it can meet the needs of the audience.
Increasing Sales Conversion
Another function of CTA is to increase sales. With a clear and attractive CTA, it is clearer for consumers to click on the desired campaign and advertisement, so that it can have an impact on leads, customers, and prospects.
Types of CTA
CTA has various types for various businesses. The types of CTA are as follows:
1. Lead Generation
Leads is a term that describes a group of people or companies that are interested in the products or services you offer.
To get leads, you must place a call to action in a place that is clear and visible to visitors to your website. This means that the function of CTA is for visitors to your website to register or become members on the website.
Event Promotion
The purpose of using an event promotion CTA is to increase visitor awareness of the event you will be holding while encouraging them to buy tickets for the event.
You can place this type of CTA in various places on your website, such as the dashboard, visitor login page, or in the sidebar.
3. Social Sharing
A simple type of CTA is social sharing. A social sharing CTA is an invitation to share content. You can try this method by providing a social sharing button on the content you upload. This will help you to find out which customers can engage with your business brand.
4. Event Promotion
The next type of CTA is event beauty and cosmetics brands win big promotion. The purpose of using this type of CTA is to increase visitor awareness of the event you will be holding while encouraging ticket purchases.
You can place this type of CTA in various places such as the dashboard, visitor login page, or in the sidebar.
Also read: 15 Recommended Digital Marketing Tools That a Digital Marketer Must Master
Example of Call to Action
When you browse the internet, you will usa bu accidentally find many types and examples of the application of call to action.
The following is an example of a call to action marketing in digital marketing.
How to Create a Powerful CTA
To create an attractive CTA that successfully gets the audience to act, it requires a combination of several different elements. Here are some steps that can be taken to create an effective CTA:
1. CTA Sentence Focused on Action
Create a clear call to action sentence but also not seem too authoritative. That way, the call will be clearly visible and the audience will not feel ordered.
