More and more often we hear that SEO is dead and that it doesn’t work. Unfortunately, This is not the case on the contrary.You are the proof, you did an online search and now you find. Yourself reading this article thanks. To the SEO on Site and SEO off Site optimization. That I have done over the years for my website. SEO is the heart of all web marketing strategies. Thanks to correct site optimizations, we not only perfect the most important asset of online communication. But we also make all advertising campaigns that rely on it more efficient.
Difference Between On Site and Off Site SEO
On-Site SEO and Off-Site SEO are two distinct search engine optimization techniques , both essential for improving the visibility of a website.On-Site SEO deals with the optimization of elements within the site itself, while Off-Site SEO focuses on factors external to the website.For search engines, the main difference between On-Site SEO and Off-Site SEO, therefore
lies in the place where the activities are carried out and in the final objectives of the two techniques. The goal of On-Site SEO is to make the site content easily readable and understandable for search engine crawlers.
What is On-Site SEO?
On-Site SEO, also known as On-Page SEO, is a fundamental practice in the field of search engine optimization (SEO), which focuses on improving the internal elements of a website.
This technique aims to make the site more visible and understandable for both search engines and users. The main aspects of On Site SEO include:
Quality Content Create relevant
riginal, and useful content that meets user needs.
Keyword Optimization: Use main and related keywords effectively in your text, titles, meta descriptions and header tags (H1, H2, etc.).
Meta Tags: Optimize your meta tags, including your title tag and meta description, to improve the understanding and attractiveness of your pages in search results.
Site Structure and URLs: Ensure a clear site structure and logical page hierarchy. Use clean, descriptive URLs that include relevant keywords.
Site Performance: Improve page loading speed and ensure responsive design that provides a good mobile experience.
User Experience (UX) and internal links: make the site easy to navigate, with an intuitive structure and well-organized internal links.
The main goal of On Site SEO is to improve by making the site’s content easily readable and understandable for search engine bots, thus facilitating ndexing and improving rankings in the SERPs (Search Engine Results Pages).
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Main On Site SEO Activities
The first step is to have a clear idea of your strategy and objectives, at this point the second step is to understand exactly what people type in the search bar when they search for our products and/or services.
Keyword research
At this point, you need to perform to identify all the search terms and intents that users enter into search engines.For clarity, here are some definitions of the korea email library various steps Search intent The reason that drives a person to perform a search.Search queriesThe terms that users type into the search bar.Keyword The terms that the SEO consultant uses to optimize a website. It is the user’s search intent that generates the keyword, and we simply have to follow him on this path and satisfy his needs.
Creating the perfect content
From the research intent you need to develop the best possible content , perhaps inserting images, videos that can give as much information and ideas as possible to the reader.The content must fully resolve all possible doubts and help him make bj lists the right choice. Obviously the must have a clear and short URL, have a Title and a Description and have a correct structure of H1, H2, H3 etc.
Performance and UX
The site and all its pages must be fast to load and structured correctly so that the user can navigate easilyYou should improve page
loading speed by optimizing images, using browser caching, and minimizing HTML, CSS, and JavaScript. A fast site improves user experience and search engine rankingsWith a careful eye onEvery site should have an intuitive and easy to navigate user interface. Its structure should be simple and consistent, facilitating quick access to the desired information.
Internal Links
Use internal links to connect relevant pages within your site, thereby improving navigation and distributing page authority throughout your site.
These activities are essential to ensure that a website is well indexed by search engines and offers a good experience to users, thus improving its positioning in the SERPs.
What is Off Site SEO?
Off-site SEO, or off-page SEO, includes all optimization activities carried out outside of your website with the aim of improving your search engine rankings.
The main strategies include link building, which involves creating quality backlinks from authoritative and relevant sites, increasing brand citations, social media engagement, and mentions in external articles and blogs.
These activities help build the authority and reputation of the site in the eyes of search engines, improving its overall ranking.
Main Off Site SEO Activities
Off-site SEO focuses on increasing a site’s reputation and authority through external practices. Here’s how it works:
Link Building: This is the most important practice and consists of obtaining links from other websites to your own. The links must come from authoritative and relevant sites, since search engines evaluate the quality and relevance of backlinks to determine the reliability of the site.
Social Media: Social media engagement can increase your site’s visibility and attract natural links. Sharing quality content on social media can drive direct traffic and improve engagement. This is a real factor , called social signals.
