We all have those aspects of our business that we absolutely love.
Some people are graphic gurus who can’t wait to transform images for social media and create jaw-dropping interactive content.
Others are more hands-on, getting in on the technical aspect of things and working with code, layouts, and more.
What Does an SEO Specialist Do
A search engine optimization specialist is a digital marketer who works to improve a website’s page for better organic traffic.
They’re extremely well-versed in the Ws Number List ins and outs of things like Google algorithm changes, on-site optimization, off-site tasks, and more.
These individuals are usually the key catalyst when it comes to driving website traffic, as they consistently learn more best practices and tactics to improve their skills.
Essentially, they’re no different from any other digital marketer in that they still have the drive to increase brand recognition, improve sales, and grow the company or companies they work for.
The only difference?
They have a very specific set of skills when it comes to measuring and adjusting search engine rankings and traffic.
And that’s what sets them apart and makes them uber valuable to any organization. After all, Google is constantly changing things up.
What worked last year won’t today, which means a person with this job has to always have their finger on the pulse of the industry.
Development & Creation
As you might have guessed, SEO specialists must also take charge when it comes to implementing the best practices necessary for better ranking.
Tasks like Canada People updating page titles and meta descriptions with improved keywords and writing compelling keyword-rich content are major parts of this process.
