An email’s unsubscribe rate is the percentage of subscribers that choose to opt out of receiving any further emails. An email’s unsubscribe rate can be found using the following formula: unsubscribe rate = total # of unsubscribes ÷ emails deliver) × 100 While this may sound like your open rate. It is very different. The click-to-open rate is the comparison of unique clicks and unique opens. The formula to find this percentage is: ctor = (# of unique clicks ÷ # of unique opens) × 100This nonprofit uses advanc tools and automation to create more emails—and more time.

These messages can be mark as spam

 These messages can be mark as spam by not only the receiver but by an email client. To calculate your spam rate. You can use the following email list formula: spam rate = (spam rates receiv ÷ emails deliver) × 100 While your email tracking tools may provide you with insight into how many people have subscrib or unsubscrib.

These data points alone don’t tell the

 These data points alone don’t tell the whole story about the rate at which your list is growing. To get this number. You must complete a simple equation: (number of new subscribers – number Canada People of unsubscribes) / total number of addresses on list. Once you have that number. Multiply it by 100. And you’ll have your list growth rate. Don’t be discourag if it’s low. Simply focus on list-building techniques. Loyalty strategy. And better content until the metric begins going up.

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