Backlinks (aka inbound links, incoming links) are links from a page on one website to another. Search engines like Google use backlinks as votes of confidence in ranking pages. What are backlinks Backlinks are important for SEO because of two main reasons: Rankings – Generally speaking, the more backlinks your webpages have, the more likely they are to rank for relevant search queries (we confirmed this in a study). Discoverability – Search engines revisit popular pages more often than unpopular ones. And they may discover your content faster if you get backlinks from popular pages.
How to check backlinks
There are two ways to check a website or webpage’s backlinks. The first method only works for sites that you own. Use the second one to check backlinks to top industry data another website or webpage. Checking backlinks to your website A basic tool for checking backlinks to your website is the free Google Search Console. Once signed in, click “Links” on the sidebar. The number below “External links” shows the total number of unique backlinks to the website.
Checking backlinks to another website
You can start with a tool like Ahrefs’ free backlink checker. Jus Canada People enter a domain or URL, and hit “Check backlinks.” Ahrefs’ free backlink checker You’ll see the total number of backlinks and referring domains (links from unique websites), plus the top 100 backlinks. Backlink profile in Ahrefs’ free backlink checker To see a full list of backlinks to any page or website, use Ahrefs’ Site Explorer. What makes a good backlink? Not all backlinks are created equal. Here are some of the many attributes that contribute to a backlink’s quality and utility. You can use them to analyze your backlinks and link building opportunities: Authority